From the track to the tech lab.
Hi, I’m Raena 👋
Co-founder & product Nerd.
I grew up a national-level athlete, training under the Indian sun living in uncomfortable activewear, just for its properties.
I went on to study Sports Engineering while training with olympic athletes. I specialised in fabric technology and biomechanics of garments on bodies.
FUN FACT: I was on the team that developed the tech in the t-shirts worn by Djokovic and Medvedev at grand slams!
But I always knew India needed something different.
So I came back to build it: cottony-soft, high-performance gear that actually works for our sweat, sun, and chaos.
& that's Rahee
My Co-founder, Sister & Numbers Geek
She’s the quiet storm running the show, managing the madness behind the scenes and keeping the whole thing from crashing. Spreadsheet ninja, data whisperer, and the reason your order didn’t get lost in the void.
Forbes 30U30 Asia 2025
We even made it on the list!
Still wrapping your orders. Still chasing endorphins.
Still figuring things out one drop, one late night, and one perfectly packed parcel at a time.
This one’s for everyone who’s believed in the brand since it was just a wild little idea on a group chat.